Daniel Mathieux is the Director of the MRM (CRM) Action Center for the national office of AAA.  His responsibilities include providing business guidance, solution development, and operational support to customer / business intelligence initiatives for AAA Clubs.  He has a proven history of applying business, technical, and process improvement skills to meet and exceed business objectives. 

Mr. Mathieux has extensive experience in developing and implementing a variety of technical projects and is certified in database marketing.  He has developed and implemented numerous solutions in the area of database marketing, customer knowledge integration and management, Internet personalization, customer service interaction management, and on-line communications.

Mr. Mathieux resides in Florida with his wife.  Outside of the extensive community involvement, they own and operate a small alpaca ranch near Daytona Beach.