William McKnight is a renowned expert in information management.  Mr. McKnight has architected and directed the development of several of the largest and most successful enterprise data warehouse programs in the world.  Five clients in the past year have gone public with their success case study where he was advisor or architect of the solution.  Mr. McKnight is a Southwest Entrepreneur of the Year Finalist, a best practices judge, widely quoted, master's level instructor and has authored more than 100 articles/white papers and given over 100 seminars.  In 2005, CSI acquired McKnight Associates, Inc., which placed #306 in the Inc. 500. He is a former Fortune 100 IT VP of a recognized Best Practices Information Management Program, a former engineer of DB2 at IBM and holds an MBA from Santa Clara University.

Data integration is required to synchronize master data in order to get a single consistent view of an enterprise’s core business entities like customers, products, suppliers, and employees.  Yet many executives question economic payback.  Information professionals must calculate and present the business value of MDM in terms business executives can understand.  Unfortunately, most IT professionals lack the knowledge required to develop comprehensive cost-benefit analyses and return on investment (ROI) measurements.